Hiring An Auction Company

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Estimating your assets value:

Typically, one of the first questions a business operator will ask me is,"how much will the assets bring in an auction". After taking the time to reassess the assets, the auctioneer should provide the customer a conservative estimate of the sale based upon his expertise and the current market trends. It's necessary that the firm give realistic expectations so the vendor will make educated decisions based on their own best interest.

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Compensation and Expenses:

Is the organization you're thinking about working for you or against you? The arrangement that you decide may ascertain this.

A business owner should carefully consider the way the auction company is compensated. The most usual commission structures include: direct commission, outright purchase of assets, guaranteed base with a split over to both auctioneer and seller, ensured foundation with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the entire sale.

Within an outright purchase arrangement, the auctioneer simply becomes your conclusion buyer. The organization purchases your resources and relocates them. Even though this can be an option in certain exceptional situations, remember that they are going to want to purchase your assets in a very reduced cost to make a profit at a later date.

At minimum base warranty, the auction provider ensures the seller that the auction will generate a minimum amount of earnings. Anything above that amount either goes into the auction company or breakup with the vendor. Even though a seller may feel more comfortable doing a market knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction business to secure a minimal base price as low as possible to decrease their financial liability to the seller and secure higher reimbursement for the sale.

At a set fee structure, the auctioneer agrees to show up to your sale and telephone the auction. There is no incentive for the auctioneer to get the lowest deals for your resources. The auction company is compensated whatever the outcome of your sale.

What's the best option for business owners? In my experience, an agreed upon straight commission arrangement. This puts the responsibility on the auction business to supply the very best outcome for everybody involved. There is an incentive for the auction company to work for both parties, setup and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a greater bottom line for both the vendor and the auction business.

Auction Expenses:

In most auction agreements the expenses to run an auction are passed to the vendor. If the auction provider pays for the expenses, it's simply absorbed in higher commission rates.

All expenses must be agreed upon in advance in a written contract. Normal expenses include the costs of advertising, labour, legal fees, travel, equipment rentals, security, printing and postage. A respectable auction firm will have the ability to estimate all expenses based upon their own experience in prior auctions. An arrangement should be actual costs charged as expenses, not an estimated amount.

Promotion is typically the maximum price in conducting an auction. The auction provider needs to set up an advertising campaign which will promote the sale to its best advantage and not overspend to simply promote the auction business.

Once the auction is complete, the auction business should offer a comprehensive breakdown of expenses to the vendor, including copies of receipts inside the auction listing report.


What is a buyer's premium? In the event you attend auctions frequently, you're extremely knowledgeable about this term. The auction company charges a fee to the purchaser when they purchase an item on the market.

The buyer's premium has been around since the 1980's and is regular auction clinic. It was first used by auction houses to help offset costs of conducting mortar and brick permanent auction centers. Since that time, it's spread to all aspects of the auction industry. It's notable in online auctions and enables auction organizations to cover additional expenses incurred by online sales.

It's the responsibility of the auction company to provide clear disclosure of the buyer's premium to both buyers and the sellers. Those not knowledgeable about stocks are often taken back from the buyer's premium. They looked upon it as an under handed way for the auction business to earn more income. Reputable auction companies provide whole disclosure within the market contract, advertising and bidder registration.

Usually, an auction company will charge online buyers a higher buyer's premium percent than people attending an auction in person. Extra prices are incurred with online bidding and are billed accordingly to online buyers. This gives the seller a level playing field for both online buyers and people attending the auction in person. Without the buyer's premium, there's no way to get this done.


We've been there. We are looking forward to attending an auction just to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six decades of expertise, I can honestly say that pre-sales will hurt an auction. When a business makes the decision to liquidate their resources, it's simple to sell off high-end pieces of equipment through online resources, equipment sellers or to other companies. The seller receives immediate money and avoids paying a commission to an auction business.

Auctioneer's find themselves emerging to acting in a self-serving capacity when prospective customers say they are planning to sell off portions of their stock prior to an auction. It's hard not to think about the auctioneer's commission if they warn you not to pre-sell anything. Yes, the auctioneer wants to make a commission on those sales but it is more essential that the auctioneer protect the purchase from potential negative backlash that comes from pre-selling. The purchasing public understands once an auction was"cherry picked" prior to the sale and it reflects in their bidding. It will become a sale of"leftovers" which affects prices.

A purchaser who purchases prior to the auction usually doesn't attend the purchase. They bought equipment at a fantastic price with no competition. If they do attend the auction, then they tend to let others know of the great pre-sale purchases which again, impacts prices and the overall excitement of the purchase.

It's important to understand that auctions operate best with a complete inventory. You want competition on your higher end gear. The simple to sell items make it possible to acquire respectable rates for hard to market things.

When a company owner decides to liquidate their gear resources, there is just one chance to do it correctly. Hiring a respectable auction company will assist you with a professional, orderly and timely manner.


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